I’m going to post on a visual topic without using visuals. Not good. But this is an anecdote from a dinner conversation I thought would be worth noting.
A friend who teaches entrepreneurship for a major university in New York City relayed the curious incident which follows. When he found out my passion is visual literacy for young people, he was quick to point out his gladness that someone was teaching American kids to communicate visually, then gave his reasons why.
He teaches his entrepreneurship class to mostly French speaking students. Why this is I’m not sure. He notes the stark contrast in visual styles between the French powerpoint presentations, and the US student presentations.
When US students in the class fire up powerpoint, he says, it is the usual bullet-driven, too-small-font-laiden, no-design-beyond-templates visual drivel.
The French students, by contrast, rarely use powerpoint for their presentations. They use interactive-flash, quicktime wired, animation suffused, movie clip peppered, flip video staccato cut “experiences”. (his words)
This is how they (French students) come in from the start. This is the way they’ve been taught to communicate persuasively. I indicated they have been taught visual communication skills as part of their primary and secondary schools in Western Europe. By some estimates, they are 10 years ahead of the US in this respect. Additionally, they are having fun communicating. They feel the need to entertain as they inform.
The US students are trying to catch up.
Ever try to play catch up to someone in college when they have been perfecting their skills since 4th grade?
Seems the US is still not churning out the globally competitive communicators from our high schools, middle schools, and elementary schools. A/V is still a nice extra, but not a core literacy competency.
Too bad. We need more global competitiveness these days, not less.