Tag Archives: seth godin

Fun with Wordle

If you haven’t used wordle to play with text in a non linear kind of way, check out my doodle this morning. It can be addicitve.

Give it a try. Take your favorites saying or quote and play with it ad infinitum .

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From Gin to Linkedin: The Zoned out are Tuning in

I’ve just been pointed to this fascinating post on social/cognitive surplus. (thanks Seth)

Turns out the industrial revolution produced the “gin cart” as a coping technology for the slaving factory masses. Gin carts filled the street of London, numbing the dehumanizing pain of mindless factory work into submission. The 1800’s lacquered workforce lubricated the march of industry. But it also created what we call the institutions of industrialized society; public education, museums, libraries, etc. When you have all those people urbanized, the social surplus had to eventually extend beyond inebriation into other outlets.

As the efficiency of industrialized society produced more free time, the gin cart became television. This new lubricant oiled things into the late 20th century. Television, and I would argue, commutes are now less and less cognitive heat-sinks as we make our way into the 21 Century. Cognitive surplus is finding a new outlet. Wikipedia, for instance, has taken 100 million hours to produce. Where did that time and attention come from? Former TV viewer’s cognitive kinesthetics.

We are at the beginning of a new age of sorting through the complex issues surrounding this new cognitive surplus. Yes, surfing the net can be a time sucker like TV, yet it is not passive. It is interactive. It is social. All these blogs! All these viral videos! All these podcasts! All these conversations. The microeconomics and the peer to peer bartering. It all adds up to a confluence of incredible cognition. The exodus from TV generates the time to create a wikipedia, the social media explosion, and hopefully a more involved citizenry.

The link above points out that 1 Trillion hours of TV is still paralyzing the world population yearly. So we are at the beginning of something big. Think about shutting off your TV and using your own mental superfluity to do something remarkable. Something engaging! Your media channel may be one of the first gathering places as the masses start passing up the gin cart.

Make-overs in Microeconomics for Business Majors

A reprint here from a post a few days ago. By request, the links have been moved to the top.

My must see/read/listens for entrepreneurs, new grads fom college, and anybody reinventing their business for the next economic shifts.

– For a deconstruction of the television industrial complex which underlies many business assumptions – Seth Godin

– For a controversial take on 21st century economics – read version 3.0 of The World is Flat, by Thomas Friedman.

– For Peer to Peer micro-economics see “here comes the p2p economy” by Stan Stalnaker

– For the “why” P2P microeconomics is possible and why niche markets are going to change everything, see The Long Tail, by Chris Anderson (also see this video for Anderson’s latest barn burner idea)

– For somenone who implemented extremely unique business modeling using P2P, Long Tail, World is Flat thinking, The Four Hour Work Week, by Tim Ferriss.

– For a head’s up on how to navigate the globalized commodification of business, A Whole New Mind, by Daniel Pink (watch all the little clips on “related video” side bar.)

TOOLS:

squidoo.com, digg.com, facebook.com, technorati.com, stumbleupon.com, de.lic.ous.us, twitter, youtube, myspace, etc. Pick one and have some fun building a list of friend who might someday be your customers.

http://www.elance.com the ebay of freelancers. Business plans for 300.00 done by top MBA’s, in India.

http://www.nichebot.com for finding out what everybody is searching for on Google, Yahoo, MSN

http://www.tubemogul.com for uploading videos to top ten sites simultaneously.

http://www.InternetBusinessMastery.com for info and podcasts about two entrepreneurs going from nothing to automated business status in under 2 years in Web. 2.0 Marketing

http://www.wordpress.com to start your blog

http://www.copyblogger.com for Brian Clark’s unsurpassed take on copywriting and it’s ability to influence blog traffic.

http://www.PodcastingUnderground.com, all things podcasting

– iTunes for getting business podcasts for free. Staying current with Havard Business Reviews, Guru Thinking on Marketing, HR tips, etc.

Steve Pavlina’s “how to make money from your blog” post for a comprehensive list of ways to do just that.

Tom Peter’s Blog for break-the-mold thinking about your future in business. (click on Brand You in the categories list)

A review of these resources will jar you out of many assumptions about business as usual. This should be required reading for all business majors, IMHO. This is an amazing time to be alive. The dynamics of economics are changing in exciting ways. New business models are enabled by the interconnectivity, creativity, and innovation all around us. This is an abundant age, with extremly abundant opportunities.

To quote Tim Ferriss, who’s quoting somebody else, “the future is here, it’s just not widely distributed yet.”

The above will get you on the road to coming to terms with leaving the old habitations and getting on with the exhilaration and freedom from the industrial age and information age thinking.

Let me know if I’ve left anything out.

Burning Business Barracks for Deliverance.

Last night I had the opportunity to address two different business classes at Western Connecticut State University. My agenda for the evening was to get them to think in different ways about business possibilities in their future. More than half expressed interest in doing business as an entrepreneur. Nobody had a blog. Nobody had a podcast. A few had a Youtube channel. Everybody had a Facebook account. Many were afraid of the lack of privacy online, many accepted it. I tried to convince the students, and you know who you are, to think of themselves as a “media channel”, as the banner of this blog declares. People are going to dial you up, select your channel…Google you…and what are they going to find? An expert business person’s channel I hope.

How are you going to program your channel to distinguish yourself from others in the business world. Broadcasting yoru business expertise is the future. Controlling how you do that is the challenge. Changing basic assumptions about doing business is required. Moving out of comfort zones is necessary. Living with a high degree of uncertainty is required but the rewards are unprecedented in the history of business.

To get a metaphor meaty enough to drive the point home, I related the story of the rescue of the POWs from Los Banos, Phillipines during World War II, focusing on the reluctance many POW’s in Los Banos to leave their wreched hell-hole of a camp even when all the guards were killed and our troops had landing craft ready and waiting to take them to freedom. Most of the 2,000 American civilian POW’s weighed 100 pounds or less when the marines, airmen, and soldiers arrived to rescue them. Many POW’s had to be forcibly removed from the camp. Their comfort zone and disorientation was such that the army had to burn the camp down from back to front to get them to leave through the front gate towards awaiting landing craft. (BTW, if you get a chance to see the History Channel’s documentary about the Raid at Los Banos, don’t miss it. Details are here.)

What baffled me was how reluctant the POW’s were to be rescued in a timely manner after years of hoping and praying for deliverance. Hoping for deliverance is one thing, it turns out. Actually being delivered is entirely another. The history at Los Banos teaches once again that we prefer the misery we know to the unknown, however promising.

My hope for the students last night was to show them a way out of the barracks of old business before market forces burn them out the exit, to give them a sense of rescue, direction, and deliverance from the assumptions underlying many of their career paths.

I offer here a recap for those who wish to review, and for those who wish to pass along the word that the barracks are burning. I’ll just point to the links: (these are videos, summaries, and blurb links so you can scan and get to the point quickly)

– For a deconstruction of the television industrial complex which underlies many business assumptions – Seth Godin

– For a controversial take on 21st century economics – read version 3.0 of The World is Flat, by Thomas Friedman.

– For Peer to Peer micro-economics see “here comes the p2p economy” by Stan Stalnaker

– For the “why” P2P microeconomics is possible and why niche markets are going to change everything, see The Long Tail, by Chris Anderson (also see this video for Anderson’s latest barn burner idea)

– For somenone who implemented extremely unique business modeling using P2P, Long Tail, World is Flat thinking, The Four Hour Work Week, by Tim Ferriss.

– For a head’s up on how to navigate the globalized commodification of business, A Whole New Mind, by Daniel Pink (watch all the little clips on “related video” side bar.)

TOOLS:

squidoo.com, digg.com, facebook.com, technorati.com, stumbleupon.com, de.lic.ous.us, twitter, youtube, myspace, etc. Pick one and have some fun building a list of friend who might someday be your customers.

http://www.elance.com the ebay of freelancers. Business plans for 300.00 done by top MBA’s, in India.

http://www.nichebot.com for finding out what everybody is searching for on Google, Yahoo, MSN

http://www.tubemogul.com for uploading videos to top ten sites simultaneously.

http://www.InternetBusinessMastery.com for info and podcasts about two entrepreneurs going from nothing to automated business status in under 2 years in Web. 2.0 Marketing

http://www.wordpress.com to start your blog

http://www.copyblogger for Brian Clark’s unsurpassed take on copywriting and it’s ability to influence blog traffic.

http://www.PodcastingUnderground.com, all things podcasting

– iTunes for getting business podcasts for free that teach you almost anything now, that would otherwise take two years to get into a text book.

Steve Pavlina’s “how to make money from your blog” post for a comprehensive list of ways to do just that.

Tom Peter’s Blog for break-the-mold thinking about your future in business. (click on Brand You in the categories list)

A review of these resources will jar you out of many assumptions about business as usual. This should be required reading for all business majors, IMHO. This is an amazing time to be alive. The dynamics of economics are changing in exciting ways. New business models are enabled by the interconnectivity, creativity, and innovation all around us. This is an abundant age, with extremly abundant opportunities.

To quote Tim Ferriss, who’s quoting somebody else, “the future is here, it’s just not widely distributed yet.”

The above will get you on the road to coming to terms with leaving the old habitations and getting on with the exhilaration and freedom from the industrial age and information age thinking.

Let me know if I’ve left anything out.

A Great Post from Seth.

Emotions = Your channel. Check this out: