Tag Archives: podcast

Digital Moms and Social Media Part 1: Beyond Email and Google…


You are a mom. You consider yourself high-tech, or at least getting that way fast. You have children who are digital natives. You are an immigrant in their world.

Which technologies are you most likely to use in their digital world?

Email? Probably a given. Facebook? A lot more this year than last. These get you to other moms and their kids.

How about Instant Messaging or Texting?

Do you have a blog? Can you explain what RSS means? Do you browse the web on your mobile device? Do you video or audio podcast?

Which of the afore mentioned channels do you use if you are a mom in your 20’s? 30’s? 40’s?

RazorFish’s latest publication gives crisp data to these and many other questions. The landscape is changing as high-tech moms increasingly reduce the gap between their channels and the channels of their children. One sample chart is worth a look: (can’t see the small numbers?… click on the chart to go to the report)


By Request… Podcasting 101

A few vetran media producers recently asked what I know about podcasting. I was surprised at their unfamiliarity with the whole concept. I was experiencing the curse of knowledge without realizing my folly. My surprize has given way to an urgent need to boil it down to plain English.

What better way to do that than point to our friends at CommonCraft. Enjoy.

7 Billion Channels Case Study #21

Here is a young woman who gets it. The reporter in the video does not dig into what it took to get 250,000 viewers to her MySpace page, but focuses instead on the outcome, her millions…which is fine. In fact, many internet marketers would do fine to work with 1 percent of her audience. If you can generate a web fan base of 2,500 dedicatedly loyal viewers, Google will still pay the bills. If it is a podcast, advertisers will pay you handsomely if you have highly qualified visitors. One Irish Podcaster recently noted his podcast attracted advertisers even though he only had 200 subscribers. Why? Because he could demonstrate that marketing executives made up the bulk of his listenership. If haven’t been able to find the transcript but the link is here.

Is your child the next Oprah?

As you already know, your child has an opinion on the world around them and a thirst for knowledge that makes their world exciting and one worth exploring. Children also have a story to tell about their lives and the world around them. In fact they are all reporters in the making with the abilities to shares their views with the world by streaming their stories online in kid-generated informative audio. Their lives are important and so are the stories they need to express, by allowing them to hone this talent, you can foster their investigative abilities, allowing them to opportunity to develop well-rounded and informed ideas that they can communicate with kids their own age and the entire world through the use of kid-generated audio streaming websites.

With the myriad of subject that interest our children there will be no lack of material for them to explore, understand and relay to others in an informative and entertaining manner. Considering the statistics, children are fast becoming major Internet citizens; it therefore goes without saying that they have a world of information and a wide audience to appreciate their knowledge and ideas. Audio recording devices are cheap to buy and easy to use, giving your child the easy opportunity to develop their audio and reporting skills without hitting your pocketbook and giving you hundreds of pages of instructions to decipher.

A story can be as near as the kitchen and as relevant as any of today’s top news stories. Your child’s imagination is the only limit and we all know that a child’s imagination is boundless. They can either report on real life events of ideas important to them or create fun fictional plays that will entertainment the Internet through kid-generated streaming audio. There are many outlets for these endeavors beside the usual sites such as YouTube, Yahoo and Google. You’re child now has at their fingertips more accessible technology geared for their use, allowing them to create original web content and web design. There are also other avenues of online expression available to your child that are easy to access and provide support for their burgeoning investigative and creative talents.

For instance, there is an online organization called Radio Diaries. They offer a site section that is dedicated to the stories that your child has to offer. By allowing you child to collect audio, usually through the course of a year, they give your kid reporter the opportunity to monitor and record their daily life, and archive the issues that they encounter and the life experience that causes them to grow. Not only does this have a positive analytical effect for their mind, but it also allows them to express all that is important to them and gives them a venue to share that expression with kids there own age and the world in general, in a safe, informative and entertaining manner.

This site is only of many that help your child develop the skills that turn them from passive viewers of internet content to creators and developers of a positive and active world, allowing them to be socially aware and culturally active citizens of the world.