Tag Archives: microeconomics

The Seven Dollar Laptop

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Seven Billion Channels seem too distant? Check out this.

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Digital Moms and Social Media Part 1: Beyond Email and Google…

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You are a mom. You consider yourself high-tech, or at least getting that way fast. You have children who are digital natives. You are an immigrant in their world.

Which technologies are you most likely to use in their digital world?

Email? Probably a given. Facebook? A lot more this year than last. These get you to other moms and their kids.

How about Instant Messaging or Texting?

Do you have a blog? Can you explain what RSS means? Do you browse the web on your mobile device? Do you video or audio podcast?

Which of the afore mentioned channels do you use if you are a mom in your 20’s? 30’s? 40’s?

RazorFish’s latest publication gives crisp data to these and many other questions. The landscape is changing as high-tech moms increasingly reduce the gap between their channels and the channels of their children. One sample chart is worth a look: (can’t see the small numbers?… click on the chart to go to the report)

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Social Media is Depression Proof

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I would argue for mini-depression-proofness in Social Media because we in the Tech world have been through a depression recently. Between March 2000 and let’s say Summer 2002, 30% unemployment and vanishing tech sector companies were the norm. Unlike real estate and financial industries, Tech has a very near-term memory of devastation. Many, like me, still have scars from those days. We are already the drepession era grandparents of Web 1.0, and we have taken precautions. We start on a shoestring budget, we pay as we go, we keep the lavishness in check until the check clears.

Before the Great Depression, over 250 car manufactuers existed in the U.S. alone. After the depression, the only automobile companies left were assembly-line-based manufacturers. Economies of scale demanded a car be made cheaply enough for a struggling depression era family to afford one.

The Social Media explosion of the past 3 years has produced a pre-depression level variety of shall we say “mobile” services, as pictured above.

Striking a pessimistic pose, let us say this current economic crisis ends up being a “mini-depression” as Bill Gross recently opined here.

What will the Social Media, or digital landscape look like after a real shake out? Will the boutique shops make it, unlike their depression era automobile counterparts? When the tide goes out, how many are swimming naked, as Buffett would say?

As long as a few services like WordPress, Typepad, Youtube, Google, and Yahoo survive, the rest of us Tucker-like companies will too. We don’t have an industrial revolution in progress as in the 1930’s. We have an information-based digital revolution in place. And we do not need assembly line efficiencies to survive. We need useful networks, useful digital literacies, and useful content to survive. It is still a Blue Ocean for many. Can you be connective, useful, relevant, engaging, and digital in your niche?  (accidental acronym C.U.R.E.D)

If yes, you’ll survive. If no, see this.

One could argue the plethora of Social Media companies grew out of the need to network with each other for support through the 2000-2003 Tech era’s difficult financial times, and the need to not be reliant on one source of funding, and the need to be independent of single location-based work forces or local economies. This is why many will survive the current devastating downturn, at least the ones started by Web. 1.0 grandparents. (anyone over 30)

Actually, it is time to step things up a bit. Great environment in which innovate.

Just a thought.

Make-overs in Microeconomics for Business Majors

A reprint here from a post a few days ago. By request, the links have been moved to the top.

My must see/read/listens for entrepreneurs, new grads fom college, and anybody reinventing their business for the next economic shifts.

– For a deconstruction of the television industrial complex which underlies many business assumptions – Seth Godin

– For a controversial take on 21st century economics – read version 3.0 of The World is Flat, by Thomas Friedman.

– For Peer to Peer micro-economics see “here comes the p2p economy” by Stan Stalnaker

– For the “why” P2P microeconomics is possible and why niche markets are going to change everything, see The Long Tail, by Chris Anderson (also see this video for Anderson’s latest barn burner idea)

– For somenone who implemented extremely unique business modeling using P2P, Long Tail, World is Flat thinking, The Four Hour Work Week, by Tim Ferriss.

– For a head’s up on how to navigate the globalized commodification of business, A Whole New Mind, by Daniel Pink (watch all the little clips on “related video” side bar.)

TOOLS:

squidoo.com, digg.com, facebook.com, technorati.com, stumbleupon.com, de.lic.ous.us, twitter, youtube, myspace, etc. Pick one and have some fun building a list of friend who might someday be your customers.

http://www.elance.com the ebay of freelancers. Business plans for 300.00 done by top MBA’s, in India.

http://www.nichebot.com for finding out what everybody is searching for on Google, Yahoo, MSN

http://www.tubemogul.com for uploading videos to top ten sites simultaneously.

http://www.InternetBusinessMastery.com for info and podcasts about two entrepreneurs going from nothing to automated business status in under 2 years in Web. 2.0 Marketing

http://www.wordpress.com to start your blog

http://www.copyblogger.com for Brian Clark’s unsurpassed take on copywriting and it’s ability to influence blog traffic.

http://www.PodcastingUnderground.com, all things podcasting

– iTunes for getting business podcasts for free. Staying current with Havard Business Reviews, Guru Thinking on Marketing, HR tips, etc.

Steve Pavlina’s “how to make money from your blog” post for a comprehensive list of ways to do just that.

Tom Peter’s Blog for break-the-mold thinking about your future in business. (click on Brand You in the categories list)

A review of these resources will jar you out of many assumptions about business as usual. This should be required reading for all business majors, IMHO. This is an amazing time to be alive. The dynamics of economics are changing in exciting ways. New business models are enabled by the interconnectivity, creativity, and innovation all around us. This is an abundant age, with extremly abundant opportunities.

To quote Tim Ferriss, who’s quoting somebody else, “the future is here, it’s just not widely distributed yet.”

The above will get you on the road to coming to terms with leaving the old habitations and getting on with the exhilaration and freedom from the industrial age and information age thinking.

Let me know if I’ve left anything out.

Simple, Elegant Peer to Peer Microeconomic Case Studies

If you could start up a business with little capital, doing something you love, and take it to profitablility within a year, would that be interesting? How about making an income worthy of a corporate executive without having to manage a fleet of employees or climb the corporate ladder?

O.K?

So make your own channel, create your own media, broadcast to the niche which loves what you do. Collect their consenting emails and everytime you post something new, let them know.

Here are three small companies, one to four people strong, which have done this beautifully.

One from kids: www.spatulatta.com
One from an adult: www.motivationtomove.com
One from a senior citizen; www.jacquielawson.com

Jacquie Lawson picked up the classic P2p business model in her late 60’s. She now makes 5 million per year at 72. Producer, director, animator, channel owner.

These are the early adopters of the microeconomics which will be a huge part of the global economy in the years to come. Start your own channel now and use your talents and skills to become something more than a cube slave.