Tag Archives: joe summerhays

Highlights from Our Animation Festival

Here’s a re-post of the clips from our Animation Festival in New York last night. As per many of you requested, her’s the 16 world premieres and standing room only fest in NY! We could have run the city for days on their energy. You had to be there, but this is the next best thing. I am very proud. Another 200 kids are now film makers, stars, and distributors!

Top 100 Channels in All Countries and Outer Space

satelitesIn case you need to find out which websites Icelanders most frequent, or who demands the most clicks in Turkey, here is a handy site. You can find any top 100 ranking in any country. Of course these people have been the best at it for years, but sometimes we forget to look.

Clearly, we are not all searching for the same thing in the web universe.

And while we are on the subject of searching in the universe, the image above represents everything orbiting our planet at the moment; satellites, various flotsam and jetsam. Talk about mobile content! How do we search that?

You Trust the Newspaper More than Your Online Friends?

I just finished the book, Groundswell: Winning in a World Transformed by Social Technologies by Li and Bernoff. They dissect the social-media landscape for executives and corporate types and invent all sorts of metrics by which to drive home the point about social media…that it is changing everything.

Or is it?

Now, on their blog, Li and Bernoff publish this chart:

forresterchart1

The good old newspaper still out ranks most social media outlets, including the information your own best friends put on their online profiles. And look at company blogs!

We are in a weird place in terms of our online “trustyness”. Other than emails and critics, we trust algorythms most. Robots are more trusted than your blog posts.

Gravity also helps the Trust-O-Meter. Tangible dead trees still carry a legacy of trust from two centuries of print information products. Oddly enough, the NYTimes.com site ranks sigificantly lower than it’s print-based counter part. Same information, different delivery. Yet the New York Times (the paper) is losing money. Weird?

If Forrester (the pollster) would have included “A Telephone Call from Someone You Know” on their list, I’d wager that would out-do email as the most trusted source of information. Or what if they added, “A One Hour Lunch Conversation with Someone You Know”?

Not fair to lump a lunch into the items on the above list? I think it is very relevant. I believe the reason email out-does all other forms of communication is because it is more likely to be an additional way stay connected with people you also connect with during lunch and telephone conversations. The trust is not inherent in the medium. That source (email) leverages previously developed offline trust.

But why trust me? I’m only good for about 18% “trustiness”, according to this survey. Or maybe, if you include lunches with me and the occasional phone call, I’d be up around 51% trusty. You’ve got to give me more than the robot!

Right?

Attention Spans for Online Video Decrease as Minutes Tick By

This interesting chart from one of our favorite sites, tubemogul.com, shows how we tend to hang in there when watching internet video. Tubemogul measured 23 million streams on six top online video sites over two weeks.

To see something through to the end, at least online, most of us peel our peepers for only about one minute. Remember, though, this doesn’t hold for everybody. If your viewers hang in there for a  full five minutes, they may be your loyal followers. These are the ones you pay attention to most, because they honor you with the most priceless resource a viewer can give you, attention.

Though some of you think this chart is a tragic reflection of a global attention-span deficit, know that I don’t choose to share your dismay. Remember last year, Wagner’s opera THE RING sold out in every venue which performs the 17 hour production. Much of the audience was under 30. So attention was paid by viewers for eons and eras in Youtube time, by the same crowd who’d only give you a minute online.

If you make something for your online channel, this chart sings volumes.

attentionspanchart

A Jewelry Store with a Short Film

Alert reader Andy just sent this fascinating marketing film made for JCPenny’s Jewelry Store. Retail is getting into the micro-channel new media biz. I’ve never been to the JCPenny Jewelry Store, nor would it be my first impulse if I had the need to buy a stone for my love.
But hats off to them for making a quality bit for the Youtube generation…
See it here:

A Book Launch, A Gorilla Trek and Kids as Animators.

This Friday morning, if you are near your computer, tune into Scholastic, Inc’s website.  Scholastic Inc. is launching a new book here, and simulcasting the launch party over the web, from their auditorium in New York City. Insiders at Scholastic say this is one of the biggest launches since Harry Potter. Looking for Miza is the book.

Releasing a book today is almost like starting a new media channel. Not only will viewers of the launch party hear from the book’s authors, but they will also be able to read pages from the book, submit questions, find teacher resources, suggest solutions to the problems facing an endangered species, donate money to help the character in the book, join a “watch” community, and view animated movies made about the book, by kids from around the world.

What’s best about this story is that it is true. A real story, out of Africa.

At our house, we are especially excited about this release. Two of my boys and I spent June in Rwanda Africa with the book’s authors, workshopping animation with kids in Rwanda, and tromping around in the volcanic mountains with the Gorillas. I had the incredible pleasure to help the kids of Rwanda learn the craft of animation by producing two “gorillasodes” with young people a the Rwanda Cinema Center. The “gorillasodes” are now availble to view at www.miza.com. Look for them at the bottom of the page. They knocked it out of the national park!

Check out this Friday’s simulcast at 10:00am EST. You just may see us at the Gorillasode premiere at the the first ever Kids Gorilla Summit!

Ding! Killing Tasks with an Egg-Timer Hat.

Here’s my addition to getting things done. Tedious, odious, omnivorous tasks which require extra gobs of stick-to-it-ive-ness. If you are facing a day of digital drudgery (organizing files before a back-up, proofing long copy, tax receipt entry, etc.) try my “egg timer hat” solution.

What you’ll need…

Materials: Duct tape, a sixty second egg timer, and a cap of some sort.

A Prediction

Some kind of reward/treat/incentive

What to do…

Duct tape the timer to the top of your hat. Ideally you shouldn’t be able to see the timer at all. Ball caps work best. They are sturdy and have a blinder above your eyes in the form of the bill. You may want to curl the outer edges of the bill to the side, thus creating side blinder-like visual barriers. This helps focus.

See below

Then, take a good look at your task. Whether it is vacuuming, email sorting, roto-rootering, or tedious SEOing you need to make a time-based prediction as to how long this task will take. It can not be over an hour. I rarely do anything over 55 minutes. Make the best estimate. Stretch your will. Guess the fastest possible time you can imaging getting this task accomplished. Hint: Have some fun with the predictions; guess 47 minutes instead of 50 or 33 instead of 30. Really challenge your precision. No peeking at mirrors, you’ll spoil the fun.

(if the task is way over an hour, break it up into small pieces)

Finally, dangle a carrot. What small reward will you give yourself? What fishy-flavor does the seal get today? What kibble does Fido fight for most? I know this is dangerous, but have some fun. Use food, spa pedicures, an hour of favored TV programming, a bath, a round of TIger Woods Golf on the Wii. Whatever. But it too, cannot take more than an hour.

Don the hat, wind the timer, and GO!

Let the tick-tick-ticking of the timer, and the suspense of not knowing if you are going to finish your task before the buzzer goes off, drive you through to your external reward

When external entities, i.e. girlfriends, boyfriends, spouse, UPS delivery person, mother-in-law, etc. appear, they are to be treated as non-existent. You are in the egg-hat zone. You are invisible. You are on another plane of reality. Looking up, or acknowledging another non-related task/person, is the equivalent to Christipher Reeves looking at the 1979 penny in Somewhere In Time. All chances of completion will spin down the swirling vortex of doom.

Try it. But don’t do it any more than four times per day. Diminishing returns set in.