SEO is a field not short on info overload. I’ve just sat down to do research on SEO for this blog. Three hours later I’ve come to this conclusion: I’m doing it all wrong, and if I’m doing it right, I’ll have no life.
So to do it right, this is what I’ve learned:
• Get a real domain name and host a wordpress blog on that domain. Why? Better search engine rankings. Don’t do what I’m doing here, ie letting wordpress.com host the blog.
• Start a podcast to point people to your blog. Register the podcast with all the directories. Point them back to your site.
• Start a squidoo, wikipedia, guru.com page and point people to your blog. Why? To become known as the expert in your field
• Create a video about your blog and post it through TubeMogul to at least 12 video hosting sites. Make sure the blog is mentioned and it’s URL is prominent in the video
• Log onto Youtube, Myspace, Facebook, etc., from three different computers and start a conversation about your blog in the forums, comment pages, etc.
• Use social bookmarking pages to point people to your site. Digg, del.ic.ous, stumbleupon, etc.
• Write and register your blog posts in article directories to drive traffic from those directories back to your website.
• Do not start a website, rather start a blog, give away content for free and charge for speaking engagements and forgoe the headache of a blog.
• Create a membership site to which you can re-route the subscribers to your blog via a newsletter. Think about the next three products you will market to the members and start creating them now.
• Fire your PR firm and get the traffic yourself by doing all the above.
I’m drifting a little here. The choices are bewildering. I’m looking for clear sources to help focus my efforts in a helpful, focused way.
To be continued…