In case you need to find out which websites Icelanders most frequent, or who demands the most clicks in Turkey, here is a handy site. You can find any top 100 ranking in any country. Of course these people have been the best at it for years, but sometimes we forget to look.
Clearly, we are not all searching for the same thing in the web universe.
And while we are on the subject of searching in the universe, the image above represents everything orbiting our planet at the moment; satellites, various flotsam and jetsam. Talk about mobile content! How do we search that?