About five years ago, I authored 35 early readers for an educational publisher. Spot-On Reading. It was one long, 416 page pun dedicated to early reading. Dick and Jane books introduced our parents to reading. This time when you “see Spot run”, Spot is just a spot, not a dog.
As part of the promotion, we put together a short animated film about the books.
Today, almost all major book publishers use the concept of the Hollywood trailer to promote books. When we did it, almost nobody promoted a book with online video.
Of course with Youtube, now everybody can do an informercial about anything. Even small, remote publishers. But are they?
Not nearly enough in this blogger’s opinion.
Watch the reprise of Spot-On Reading and imagine your product or service benefiting from a “preview”, for all audiences of course.