A Jewelry Store with a Short Film

Alert reader Andy just sent this fascinating marketing film made for JCPenny’s Jewelry Store. Retail is getting into the micro-channel new media biz. I’ve never been to the JCPenny Jewelry Store, nor would it be my first impulse if I had the need to buy a stone for my love.
But hats off to them for making a quality bit for the Youtube generation…
See it here:

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