“Filmmaker + Distribution Channel = Audience” said the 5 year old…

I was invited to a local film center to help organize “clay animation day” this past weekend. Young people ages 5-12 were given modeling clay, pipe cleaners, and about ten minutes under a camera stand with a real animator to produce a short piece of animated business.

Worth noting is how many asked, “this is going to be on Youtube, right?” Five year olds asked. Ten year olds asked. The parents didn’t. The kids came through the door as distributors already, couldn’t wait to show their “audience”. The parents were glad to be killing a Saturday afternoon.

The young people “got it” immediately. For most of them, this was their first ever experience with animation. But they were veterans of the new media distribution system. They’d been watching other people’s short films on Youtube since birth. It was time to create their own. Their enthusiasm was riotously infectious.

Something tells me this one activity will generate as much traffic as anything else the film center has posted on Youtube. When fifty young producers get the chance to get the word out via email, facebook, etc., and their agents (parents) put topspin on the process, their audience of loved ones will adore their efforts, however limited.

This dynamic, for those of you who’ve followed my rants for the past two years, is the basic thrust of this blog, ie. whether you are a doctor, a collector, or a grandma – you are a channel with the opportunity to produce and distribute relevant, anticipated, content for your audience…however small, however non-traditional.

The animations below will be unbearable for those of you who don’t know the filmmakers. But for those who do. They are priceless.  Have a niche day.

Advertisements

One response to ““Filmmaker + Distribution Channel = Audience” said the 5 year old…

  1. Hey Joe, ran into you on triiibes a couple of weeks
    ago and subscribed to your blog.

    You’re an awesome human being. Pleased to meet you.

    bonnieL
    triiibes.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s