I was invited to a local film center to help organize “clay animation day” this past weekend. Young people ages 5-12 were given modeling clay, pipe cleaners, and about ten minutes under a camera stand with a real animator to produce a short piece of animated business.
Worth noting is how many asked, “this is going to be on Youtube, right?” Five year olds asked. Ten year olds asked. The parents didn’t. The kids came through the door as distributors already, couldn’t wait to show their “audience”. The parents were glad to be killing a Saturday afternoon.
The young people “got it” immediately. For most of them, this was their first ever experience with animation. But they were veterans of the new media distribution system. They’d been watching other people’s short films on Youtube since birth. It was time to create their own. Their enthusiasm was riotously infectious.
Something tells me this one activity will generate as much traffic as anything else the film center has posted on Youtube. When fifty young producers get the chance to get the word out via email, facebook, etc., and their agents (parents) put topspin on the process, their audience of loved ones will adore their efforts, however limited.
This dynamic, for those of you who’ve followed my rants for the past two years, is the basic thrust of this blog, ie. whether you are a doctor, a collector, or a grandma – you are a channel with the opportunity to produce and distribute relevant, anticipated, content for your audience…however small, however non-traditional.
The animations below will be unbearable for those of you who don’t know the filmmakers. But for those who do. They are priceless. Have a niche day.