This Friday morning, if you are near your computer, tune into Scholastic, Inc’s website. Scholastic Inc. is launching a new book here, and simulcasting the launch party over the web, from their auditorium in New York City. Insiders at Scholastic say this is one of the biggest launches since Harry Potter. Looking for Miza is the book.
Releasing a book today is almost like starting a new media channel. Not only will viewers of the launch party hear from the book’s authors, but they will also be able to read pages from the book, submit questions, find teacher resources, suggest solutions to the problems facing an endangered species, donate money to help the character in the book, join a “watch” community, and view animated movies made about the book, by kids from around the world.
What’s best about this story is that it is true. A real story, out of Africa.
At our house, we are especially excited about this release. Two of my boys and I spent June in Rwanda Africa with the book’s authors, workshopping animation with kids in Rwanda, and tromping around in the volcanic mountains with the Gorillas. I had the incredible pleasure to help the kids of Rwanda learn the craft of animation by producing two “gorillasodes” with young people a the Rwanda Cinema Center. The “gorillasodes” are now availble to view at www.miza.com. Look for them at the bottom of the page. They knocked it out of the national park!
Check out this Friday’s simulcast at 10:00am EST. You just may see us at the Gorillasode premiere at the the first ever Kids Gorilla Summit!