When someone develops a blog, they develop a conversation. A website, in the traditional sense, is not a conversation, but rather a brochure or a kiosk of offerings. When one shifts from a website-centric relationship with their customers to a blog-centric relationship, one stops doing a presentation and starts having a conversation. This is a key point. Not only do blogs get ranked higher via Google’s, Yahoo’s, and Microsoft Network’s search engines because they keep content fresh. Blogs give your customers a sense there is a living, breathing human force behind whatever offering you might be offering. This has extremely reassuring benefits, and if you encourage your customers to comment on your blog, many times, you can stand back and watch your customers duke out what it is that has been discussed in a particular blog post, and you can comment every once in a while. Very successful blogs have hundreds of comments per post. It is a live channel between you and your customers.
This is an asset, your customer’s input, that is priceless.