Make-overs in Microeconomics for Business Majors

A reprint here from a post a few days ago. By request, the links have been moved to the top.

My must see/read/listens for entrepreneurs, new grads fom college, and anybody reinventing their business for the next economic shifts.

– For a deconstruction of the television industrial complex which underlies many business assumptions – Seth Godin

– For a controversial take on 21st century economics – read version 3.0 of The World is Flat, by Thomas Friedman.

– For Peer to Peer micro-economics see “here comes the p2p economy” by Stan Stalnaker

– For the “why” P2P microeconomics is possible and why niche markets are going to change everything, see The Long Tail, by Chris Anderson (also see this video for Anderson’s latest barn burner idea)

– For somenone who implemented extremely unique business modeling using P2P, Long Tail, World is Flat thinking, The Four Hour Work Week, by Tim Ferriss.

– For a head’s up on how to navigate the globalized commodification of business, A Whole New Mind, by Daniel Pink (watch all the little clips on “related video” side bar.)

TOOLS:,,,,,, twitter, youtube, myspace, etc. Pick one and have some fun building a list of friend who might someday be your customers. the ebay of freelancers. Business plans for 300.00 done by top MBA’s, in India. for finding out what everybody is searching for on Google, Yahoo, MSN for uploading videos to top ten sites simultaneously. for info and podcasts about two entrepreneurs going from nothing to automated business status in under 2 years in Web. 2.0 Marketing to start your blog for Brian Clark’s unsurpassed take on copywriting and it’s ability to influence blog traffic., all things podcasting

– iTunes for getting business podcasts for free. Staying current with Havard Business Reviews, Guru Thinking on Marketing, HR tips, etc.

Steve Pavlina’s “how to make money from your blog” post for a comprehensive list of ways to do just that.

Tom Peter’s Blog for break-the-mold thinking about your future in business. (click on Brand You in the categories list)

A review of these resources will jar you out of many assumptions about business as usual. This should be required reading for all business majors, IMHO. This is an amazing time to be alive. The dynamics of economics are changing in exciting ways. New business models are enabled by the interconnectivity, creativity, and innovation all around us. This is an abundant age, with extremly abundant opportunities.

To quote Tim Ferriss, who’s quoting somebody else, “the future is here, it’s just not widely distributed yet.”

The above will get you on the road to coming to terms with leaving the old habitations and getting on with the exhilaration and freedom from the industrial age and information age thinking.

Let me know if I’ve left anything out.


8 responses to “Make-overs in Microeconomics for Business Majors

  1. Joe – Nice post. You hit a lot of my favorite reads.

    Are you familiar with my company, oDesk ( It fits well with this list as we provide a great way to work with talented people anywhere in the world.

    btw…”The future is here, it’s just not evenly distributed yet” comes from science-fiction writer William Gibson, I believe. I first heard it from Tim O’Reilly who repeats it a lot.



  2. Great! This is a great way to get through the stuff you spoke about. Hope all is well. Can’t wait to get your book.

  3. I second the vote for the Four Hour Work Week. Though not the most practical of books, it certainly is very motivating!

    pamelagladding .com
    are some new look-alikes.
    Micro-economic me-toos!
    Not my style but very targeted to their psychographic.

  5. What do you think of the me-toos in general? Do you have any blog entry about that? What does it take for me-toos to work?

  6. Traditionally, membership sites like Jacquie Lawson take a bit of programming and database management. Keeping track of passwords, usernames, log-ins’, etc.
    Right now we are seeing the advent of the “blog” as an ecommerce site for the rest of us. I can’t do it justice the way Brian Clark at does. Check it out. You can get one week membership for a dollar. Take a peek at the wonderful way he lays out the possibilities for ecommerce for paid content via blogs. He’s really the best place I’ve been for this kind of thing. You’ll also get a good sample of the kind of rationale and mindset you’ll need to be a me too.
    The idea is…if you see someone doing something online, and you are good at it as well, let it rip and get producing your own special angle on the topic. The world is the marketplace now, and there is plenty of room for the competition. You don’t have to wait years to produce. Do it now. Do it now. Do it now.

  7. Thank you for your time. The reason I am writing is because I saw your post about I am putting their training to the test and launching this coming July. The site is a complete educational resource for eCommerce business owners and entrepenuers.

    The content will be complete this month, and I am trying to get some industry experts to review the content and site for free, then provide objective feedback to their blog subscribers about the site.

    If this is something you would be willing to do, please let me know and I will be happy to get you a complimentary log in to the pre-launch site. If you feel the site is as good as I do, I will have a very lucrative affiliate program available at site launch.

    Thank you,

    Devin Mills
    CEO L2P Inc

  8. very nice and interesting
    tankx !

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