Case Study #24 – Plowing through the money, one calendar at a time.

Plowing through life in the country…one calf nut at a time. Hilarious!
That is the banner text from Confessions of a Pioneer Woman. You’ll have to read it to get the inside story. Channeling her life through a blog about life in the country, Ree tells about being a city girl making her way through ranching life in Montana. Her voice is authentic. Her writing is crisp and wry. Her fans are devoted. This includes my wife.

She sells a calendar of her favorite photos of the year to her raving audience. This year she donated one dollar of each calendar to the Special Olympics. Her dontation was about 4,300.00. Her calendar sold for 15.00. Do the math. You’ve never heard of Ree? Enough people have to keep her family in fine cow-pie kickin’ boots for some time.

No fancy website, no marketing outside her blog. No gift conventions. No sales reps. Just authentic storytelling to an audience who’s following blog. Her visual voice is singular, straightforward, and satisfying.

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2 responses to “Case Study #24 – Plowing through the money, one calendar at a time.

  1. Freeeeeeeee! It’s the new black!!!

  2. Montana = Oklahoma, fyi.

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