7 Billion Channels Case Study #21

Here is a young woman who gets it. The reporter in the video does not dig into what it took to get 250,000 viewers to her MySpace page, but focuses instead on the outcome, her millions…which is fine. In fact, many internet marketers would do fine to work with 1 percent of her audience. If you can generate a web fan base of 2,500 dedicatedly loyal viewers, Google will still pay the bills. If it is a podcast, advertisers will pay you handsomely if you have highly qualified visitors. One Irish Podcaster recently noted his podcast attracted advertisers even though he only had 200 subscribers. Why? Because he could demonstrate that marketing executives made up the bulk of his listenership. If haven’t been able to find the transcript but the link is here.

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