As my good friend Brian Newman has been pointing out recently on his blog, advertising is in big trouble. Interuptive advertising in particular. The hard numbers are coming in. Read his post before watching the video below.
One of the best takes on this tectonic plate-shift is by Seth Godin . The “TV Industrial Complex’s Un-doing” is the theme. The banks and the auto-makers can’t be having all the fun…
Start at the 2:50 mark for the meat:
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