I’ve been developing a marketing plan for a series of early readers called “Spot On Reading”.
Here’s a brief video introduction:
This has been on the shelf for a few years, the marketing plan that is. The publisher and I have had it on eBay off and on for a few years and we’ve sold half the first printing. The material is now ripe for the broadband market. We are putting together a package of tutoring materials for parents and tutors who want to put topspin on the reading instruction their youngsters receive. This is will be a video/print/online download model. We’ll have it up Jan 08 in it’s final form.
Wanted to post the “infomercial” here for readers interest. Enjoy.
Here is a fine example of a youngster with their own channel. Great part about this is that the reporter refers to the successful youngster as a digital native. Some time ago the NYTimes did a feature on a young woman bringing in six figures from her webstore while in college. The interviewer asked how she was going to keep up with her college studies with all the time her internet exploits consumed.
What?
Here’s a better question. What profession will a college degree offer you which will give you more satisfaction than doing what you love online and making more money than most attorneys?
Or how about.. Are you going to pay for your degree with Paypal?
This is a classic digital native vs. digital immigrant assumption. While entrepreneurs are getting younger and younger, the oldsters who grew up in the go-to-college-get-a-degree-work80hourweeks-retire age, still ask questions based on their world view when confronted with the unimaginable fact that a person decades their junior is making more than their salary doing business online. I know it makes me question my success assumptions everyday.
