I’m going to post on a visual topic without using visuals. Not good. But this is an anecdote from a dinner conversation I thought would be worth noting.
A friend who teaches entrepreneurship for a major university in New York City relayed the curious incident which follows. When he found out my passion is visual literacy for young people, he was quick to point out his gladness that someone was teaching American kids to communicate visually, then gave his reasons why.
He teaches his entrepreneurship class to mostly French speaking students. Why this is I’m not sure. He notes the stark contrast in visual styles between the French powerpoint presentations, and the US student presentations.
When US students in the class fire up powerpoint, he says, it is the usual bullet-driven, too-small-font-laiden, no-design-beyond-templates visual drivel.
The French students, by contrast, rarely use powerpoint for their presentations. They use interactive-flash, quicktime wired, animation suffused, movie clip peppered, flip video staccato cut “experiences”. (his words)
This is how they (French students) come in from the start. This is the way they’ve been taught to communicate persuasively. I indicated they have been taught visual communication skills as part of their primary and secondary schools in Western Europe. By some estimates, they are 10 years ahead of the US in this respect. Additionally, they are having fun communicating. They feel the need to entertain as they inform.
The US students are trying to catch up.
Ever try to play catch up to someone in college when they have been perfecting their skills since 4th grade?
Seems the US is still not churning out the globally competitive communicators from our high schools, middle schools, and elementary schools. A/V is still a nice extra, but not a core literacy competency.
Too bad. We need more global competitiveness these days, not less.
With the ease of technology as it applies to the net, the options of content creation have become easily accessible by kids. Kids are making video and posting it on the web. A host of website give kids the opportunity to express themselves in ways that are now turning them from passive spectators to captains of there own content, giving them the opportunity to hone their multimedia skills and join the world that is thriving around them.
There are millions of kids who surf the Internet on a daily basis. Recent studies suggest 9% of those are children between the ages of nine to twelve, creating original content that is both entertaining and relevant to their world, but also significant to the web in general. 33% of that particular demographic are planning to launch their own websites within the year. This population of content-creating kids is going to increase dramatically.
This is the perfect time to take advantage of this technological opportunity and allow your child to flower their creative ideas. Why now? Well Mozart began composing his timeless and beautiful works at the age of five! Well we’re way past the age of the clavier but there are computer-based avenues of content creation that are available to you child that can give them the head start in the creative world and give them the satisfaction, experience, knowledge and confidence that will set them apart, allowing them to join society as socially aware and responsible internet citizens.
Fleximusic, a reputable software developing company has heard the call of kid generated composition and audio. They have provided a wonderful new product called ‘FlexiMusic Kids Composer to assist your child in creating their first symphony of fun. With FlexiMusic, your child can learn the fundamentals of music and grow on that experience by making their own compositions and recording the result in music files that can be easily uploaded and streaming from the Internet, allowing your child to musically express themselves to the world. This content can be shared with other children, creating a network of creativity hitherto unknown to the youthful population.
Boinx.com creates a wonderful product called istopmotion. This allows a youngster to create stop-motion animation with ease and speed only dreamed of even five years ago.
See an example of what kids have produced using istommotion here.
How would Mozart’s father have promoted his prodigy today?
He’d be all over podcast, video, animation world, and he’d probably set up a membership site to develop a fan base who’d beg for his son’s newest composition, which they would get via his sites’ RSS feed.
What a great time to be a creative kid. What a great time to their parent!
Great to see Steve Jobs all livered-up and leading Apple again. For the x-million people who use iTunes for everything from podcasts to playlists, here is a nice article to get you up to speed.
In a world where the customer can be a media channel, companies who have sent customers on endless bureaucratic, labrynthic searches are in for some lyric revenge. Fly the friendly skies…
As my good friend Brian Newman has been pointing out recently on his blog, advertising is in big trouble. Interuptive advertising in particular. The hard numbers are coming in. Read his post before watching the video below.
One of the best takes on this tectonic plate-shift is by Seth Godin . The “TV Industrial Complex’s Un-doing” is the theme. The banks and the auto-makers can’t be having all the fun…
I was sitting in my auto yesterday waiting for my oldest boy to finish play rehersal.
A few high schoolers were out on the open campus smoking their cigarettes.
My stream of conciousness from that point forward went something like this:
Shame, these guys are starting a habit dozens of my associates are trying to quit, after years of trying. Smoking has been such a legacy habit, I mean look at the smoke lighter built into my car. Smoking is hard-wired into this car. There is an ash tray, and lighters in each armrest. Why did they build three lighters into the basic design of this car (toyota), can’t the back seat passengers ask for a light from the front seat? Why not one lighter in front and just three ash trays? I haven’t used that lighter for anything but a cell phone charger. Funny how technology changes. Using cigarette lighters as chargers for various and sundry electronics is probably why they are still built into cars. Fewer of us smoke, and smoking is discouraged on airplanes, restaurants, and theaters, but here in the car it not only serves a private toke, but all these gizmos need charging too, so leave the design as it was. I guess I charge my iPod too. Above the cigarette lighter is a cassette player and above it is the CD. I have used them less that the cigarette lighter. Why? Because I listen to podcasts and music on the iPod when I drive. When I don’t listen to the iPod, I have the radio on. Radio is the oldest technology in this car! Save maybe the tires.
So there I sat, finding myself amongst three hard-wired-into-my-car legacy media systems; tape, CD, and Radio.
I wonder what other uses the cassette player and the CD might have beyond their legacy uses? I haven’t used either one in two years, at least.
Just use the cigarette lighter to keep my iTunes on tap. Funny…
